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  • 24 Jan 2024 by Joshua Maddux

    In the dynamic world of business, a well-planned marketing budget is a key element of success. It serves as a financial road map, guiding companies in efficiently allocating resources to various marketing activities, ensuring they are in line with overall business goals.

    1. Alignment with Business Objectives: A marketing budget is not just about spending money; it's about investing in areas that align with the broader objectives of your business. Whether it’s increasing brand awareness, boosting sales, or entering new markets, a budget helps prioritize spending on activities that contribute most effectively to these goals.
    2. Strategic Resource Allocation: Marketing encompasses a range of activities from digital advertising and social media campaigns to traditional print media and events. A budget allows you to strategically allocate resources across these channels based on their effectiveness and your target audience. It prevents overspending in one area at the cost of another, ensuring a balanced and effective marketing approach.
    3. Measuring ROI: A crucial aspect of any marketing budget is the ability to measure the return on investment (ROI). By setting a budget, you can track spending against results, allowing you to evaluate the effectiveness of different marketing strategies and make informed decisions about future investments.
    4. Flexibility and Adaptability: The business environment is ever-changing, and so are marketing trends. A well-planned budget includes a degree of flexibility, allowing businesses to adapt to market changes, new opportunities, or unforeseen challenges without compromising their overall strategy.
    5. Long-term Planning and Sustainability: Consistent investment in marketing is essential for long-term business growth. A budget facilitates this by allowing for sustainable spending, avoiding the pitfalls of sporadic or impulsive marketing investments that may yield short-term gains but are unsustainable in the long run.
    6. Competitive Advantage: In a competitive market, businesses that strategically allocate their marketing budget have an edge. It enables them to make smarter choices in promotional activities, target their audience more effectively, and achieve greater market penetration compared to competitors who might not be as judicious with their spending.
    7. Enhancing Creativity and Innovation: Interestingly, a set budget can also enhance creativity. When resources are limited, marketing teams are pushed to think more innovatively, often leading to more effective and original marketing strategies.

    To delve deeper into how to effectively plan your marketing budget, consider the insights from the article "Planning Your 2024 Marketing Budget" by 95Visual. This resource provides a detailed guide on aligning your budget with business goals, learning from past performance, adapting to market trends, and strategically allocating funds across various channels. It's an invaluable read for businesses aiming to craft a vision-driven, adaptable marketing strategy for 2024.

    For the full article, please visit 95Visual.

  • 22 Jan 2024 by SCV Water

    SCV Water recently launched its Water Champions program, which focuses on supporting businesses within the SCV Water service area by providing programs and resources to use water efficiently. The program helps local businesses prioritize efficient water use and showcase their water conservation leadership to the community.

    “In the Santa Clarita Valley, our business community is vibrant and active. Businesses recognize the benefits and value water provides to the community and business owners are taking steps to reduce water inefficiency and waste,” said SCV Water Sustainability Manager Matt Dickens. “They know that saving water is a continuous act – learning and implementing water-efficient habits to help make better choices for water use, so that they can become better stewards of our precious and vital resource.”

    As part of the Water Champions program, SCV Water is inviting local businesses to participate in The Great Leak Sweep, a free water-use efficiency check-up for businesses within the SCV Water service area. The service helps businesses save water by detecting and fixing leaks; supplying water-saving devices (if needed); identifying other water savings opportunities to help lower water bills; and providing rebate and water-saving resource information.

    “We’re excited to launch this program for the local business community. We want to work with them to minimize water waste by finding and fixing leaks,” said SCV Water Conservation Specialist Dolores Campos. “It’s also a great educational opportunity to teach them about water saving practices and reminding them about SCV Water rebates and resources to help them save water and money.”

    Check-Ups Coming Soon

    Beginning in January 2024, WaterWise Consulting, Inc., will be conducting water-use efficiency check-ups. The service is voluntary and is provided to SCV businesses at no cost. WaterWise is a conservation consultant contracted through SCV Water, and is comprised of professional representatives trained in water use efficiency.

    The service includes: 

    • Checking for toilet leaks and installing new flappers
    • Installing new high efficiency bathroom and kitchen aerators, and pre-rinse spray valves
    • Providing a push broom for cleaning up the exterior of the business
    • Providing information on available SCV Water rebates and incentive programs
    • Supplying EPA WaterSense training materials on methods to conserve water at the business

    Become a Water Champion

    Upon completion of the check-up, participants will be provided with a Water Champion decal to display in the front window of their business.

    Campos added, “We’re working together to reduce water waste and improve water-use efficiency within the Santa Clarita Valley’s business community, with the goal of ‘making water conservation a California and SCV way of life’.”

    To participate in the program, call 661-513-1216 or email For more information, visit:


  • 09 Jan 2024 by Metro


    I-5 NCEP Weekly Look-Ahead: January 8 to 14, 2024

    NOTE: Lane reductions of northbound I-5 between SR-14 and Calgrove Bl are ongoing for emergency repairs. Updates will be released when lanes have been reopened to full capacity. All other freeway closures are paused from Friday, January 12 to Monday, January 15 for Martin Luther King Jr. Day.

    Prepare for weeknight intermittent lane reductions in both directions between SR-14 and Parker Rd from 8pm to 6am to support all the below activities on I-5. Crews begin mobilizing at 6am and work hours are 7am to 4pm and 7pm to 6am on weekdays, and Saturdays as needed. 

    SR-14 to Magic Mountain Pkwy

    Weldon Canyon Rd Bridge excavation activity. | Full Notice

    Gavin Canyon Undercrossing bridge falsework activity. Prepare for intermittent lane closures and lane reductions in both directions on The Old Rd between Weldon Canyon Rd and Calgrove Bl, Monday through Friday from 9pm to 5am. View full notice for detour routes. | Full Notice  

    Calgrove Bl Undercrossing bridge forming, striping activity, and concrete placement. Prepare for intermittent lane closures of Calgrove Bl between The Old Rd and Wiley Canyon Rd, Monday through Friday from 9pm to 6am. View full notice for detour routes. | Full Notice

    Butte Canyon bridge forming and grading activity in the center median between Pico Canyon Rd/Lyons Av and McBean Pkwy, adjacent to Vista Valencia Golf Course. | Full Notice

    Southbound outside shoulder excavation, shoring, and retaining wall work between Weldon Canyon Rd and Calgrove Bl. View full notice for schedule and detour routes. | Full Notice

    Center median retaining wall construction, concrete placement, and drainage system installation between SR-14 and Magic Mountain Pkwy. | Full Notice

    SR-14 to Magic Mountain Pkwy

    Santa Clara Overhead bridge column striping between Magic Mountain Pkwy and Rye Canyon Rd. | Full Notice

    Castaic Creek bridge oncrete placement between Biscailuz Dr and Hasley Canyon Rd. | Full Notice

    Essential Details

    • Work hours: Monday through Friday and Saturday, as needed from 7am to 4pm and 7pm to 6am. Crews will begin to mobilize at 6am.
    • No two consecutive ramps in the same direction will be closed at the same time. Detours to the next on-ramp will be posted for each closure.
    • Traffic will be maintained in each direction.
    • All lanes will reopen by 6am each morning.
    • No lane closures will be implemented during morning or evening peak traffic hours.
    • The speed limit in construction work zones is reduced to 55 miles per hour.


    Access to emergency responders will be maintained. Construction is a dynamic process, it is subject to weather conditions, and information is subject to change, visit the project website for the most up to date information and a weekly listing.  

  • 05 Jan 2024 by City of Santa Clarita


    This Year’s Theme Is: It Starts with Me:
    Shifting the Cultural Climate Through the Study and Practice of Kingian Nonviolence


    The City of Santa Clarita invites the community to come together for a Unity Walk in celebration of Dr. Martin Luther King, Jr. Day (MLK Day) at Central Park (27150 Bouquet Canyon Road) on Monday, January 15, 2024, at 9:00 a.m. The event will kick off with a brief program focusing on Dr. King’s legacy and contributions to our Nation, all centered around this year’s theme – “It Starts with Me: Shifting the Cultural Climate Through the Study and Practice of Kingian Nonviolence.”

    Participants will meet at the flagpole in Central Park for the program led by Mayor Cameron Smyth. The morning’s program will feature several guest speakers from the Santa Clarita community, as well as moving musical performances. The event will underline and urge attendees to adopt Dr. King’s fundamental principles of nonviolence and a commitment to community service. Attendees are asked to bring non-perishable food items to donate to the SCV Food Pantry. Items that are requested include canned tuna, canned meats, canned tomato, canned fruit, pasta noodles, ramen and hygiene products. Following the program, participants will embark on a quarter-mile walk through Central Park. There will also be a community art project and other community organizations present.

    The Martin Luther King, Jr. Day Unity Walk is free and open to the public. No advanced registration is required. For more information, please call the City of Santa Clarita at (661) 255-4965.