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Every CEO and leader we work with wishes they had more hours in their day. Can you relate?

While we can’t create more time, we are experts at helping you do more in less time, which can feel like the same thing!

Our Elevate EAs understand the nuances and intricacies of time management, and we help our clients improve their processes and streamline their practices to make efficiency an effortless, built-in aspect of their business.

This post will walk you through the entire efficiency process, from misconceptions to how-to strategies and the real (sometimes overlooked) benefits of increasing your efficiency as a business owner or leader.

Time is of the essence, so let’s get right to it!

Misconceptions about efficiency

When we onboard new clients, one of the first things we talk about are goals and expectations. Our clients often tell us they want to improve their efficiency, but they sometimes have a different idea about what that means in practice.

We’re setting the record straight about what efficiency really is… and what it isn’t.

Meetings do not increase efficiency.

This may be hard to hear, but packing your day with back-to-back meetings does not make you more productive. It will exhaust you and keep you from doing the meaningful work you need to do.

Meetings may feel productive… but when are you getting your work done?

The most efficient leaders protect their time and create space each day to focus on meaningful work.

Completing a lengthy to-do list does not increase efficiency.

It may feel great to check off a huge to-do list, but that doesn’t make you effective or efficient – it makes you busy.

Focusing on the number of tasks instead of the quality or purpose of the task will increase your busyness, but it won’t help your efficiency.

Efficiency comes from making consistent, meaningful progress.

At Elevate, we measure efficiency by how quickly you can accomplish meaningful goals, not by how many tasks you check off or how many meetings you can cram into a day.

Our clients are often the most efficient when they have blank space in their calendars and only schedule a few key priorities to complete each day.

It may seem counterintuitive, but that’s because most leaders confuse being busy or stretched thin with being efficient.

Want to increase efficiency? Watch out for these roadblocks.

Here’s what is getting in your way of using your time well:

• Legitimately not having enough time: Sometimes, there really aren’t enough hours in the day to finish what you want to get done. Being more reasonable about what you can actually accomplish will help with this.
• Small distractions: You're making progress until *ding* an email shows up, and you leave your task to go and deal with the in-the-moment need. Turning on Do Not Disturb and putting your phone out of reach will help you overcome this challenge.
• Disorganization: Nothing sucks up more of your time than trying to manage an overflowing inbox or figure out where random meeting notes are from two weeks ago. Check out our post, which is all about how to organize your electronic files to solve this issue once and for all. 
• Not knowing when to ask for help: Sometimes, no matter how great your intentions are, you just don't have the time for something. Not knowing when to delegate or request support will derail your efficiency every time. Be willing to request support when you need it. Understanding the 4 levels of delegation makes it easier to delegate like a pro!
• Holding onto too much: There are often responsibilities that you must ultimately be responsible for, but you can often pull in an EA to help with specific parts of it (like creating a form or communication with stakeholders) without completely delegating it. Learn more about how SOPs can make it easier to know what you're responsible for and what others can own or take off your plate. 
• Too many meetings: Back-to-back meetings will hold you back from actually getting work done. To overcome this roadblock, time block your calendar and honor those boundaries. Give yourself meeting-free days and protect your work time. 

Expert tips to increase efficiency

If you’re not currently working with an Elevate EA, we’re sharing some of our favorite insider tips you can take and implement today to start getting more done in less time!

Block out time on your calendar (and respect it!) 

You put time blocks on your calendar for a reason. 

Make sure to communicate with your team about when you're blocking off time, and make sure everyone respects those boundaries. If someone requests to meet during a block or throws a meeting on your calendar, ask if the need can be accommodated with an email, Teams message, or voice memo instead of a face-to-face meeting. (Spoiler alert: almost anything can be solved over email!)

Make time to plan your next day or week.

At the end of the day (or week, if you prefer), sit down and look at what you accomplished and what still needs to be done. Evaluate what can be delegated, postponed, or removed from your tasks. 

Make a list of your #1, #2, and #3 must-do tasks for the next day or week. Draw a line under those tasks and add any "would be nice" to accomplish tasks underneath. Anything that doesn't get done can be moved to tomorrow's or next week's list. 

Use a tasks management platform.  

Stop trying to keep everything in your head. A task management platform is efficiency's best friend!

Not only do you get reminders of what you need to do, but you can add others to the platform to hold you accountable and make sure they're getting their supporting tasks done. 

If you have a project manager or EA, they can be in charge of managing and updating the platform so you can easily see your top priorities from a daily, weekly, monthly, and quarterly perspective. 

What can you do with more time?

When you increase your efficiency, you'll have more time available to you in your day. 

But what do you do with that time? 

If you're thinking, "Great! Now I just have to work more"... that is not the goal. Instead, we encourage our clients to use their time to create space for their priorities - at work, at home, and in their personal lives. 

As a CEO, business owner, or department lead, you often take work home with you. But no one wants to be on their computer at the soccer field or at the dinner table. 

Increased efficiency allows you to open up your calendar - not for more work - but for life events that happen. This helps you have more work-life harmony, with all of the pieces staying in place and allowing you time to focus on work when you're 'on the clock' and allowing you to focus on the rest of your life when you're not working. 

When your team sees you, the CEO or leader, prioritizing your efficiency, creating achievable (prioritized!) to-do lists, reducing the number of meetings you take, and honoring the time blocks you set on your calendar - they are going to follow suit. 

Your commitment to increased efficiency gives them permission and an example of how to increase their own efficiency. 

You'll also respect their boundaries more when you're respecting your own! 

Increased efficiency starts at the top and trickles down, with everyone following the same process on a day-to-day basis. 

And when your entire team has more time and space, it opens up your availability to do creative work. Creativity leads to innovation, solutions, improvements, and new ideas! 

The more efficient you are, the more calm, productive, and creative you and your team can be. 

What’s next?

Efficiency won’t increase itself! Take what you've learned here and apply it to your business. 

How have you misunderstood efficiency or tried to increase efficiency in unhelpful ways? 

What roadblocks can you identify that are getting in the way of your efficiency? 

Which efficiency strategies can you start using today? 

Reflect on where you are right now as a CEO or business owner, and use what we've shared here to put a plan in place for reaching your efficiency goals. 

And if you're ready to bring an efficiency expert who can guide you through the process and take some of the work off your plate, we would love to talk to you about what partnering with an Elevate EA can do for your business. 

The Remo Music Center is dedicated to providing an atmosphere where people from all walks of life, of all ages, with or without a musical background, can experience making music with others in a welcoming, friendly, non-challenging environment and experience the benefits and joys of making music.  Community Drum Circles, Kids Drum Circles, Special Events, and more… Visit. www.linkin.bio/remormc for schedule and information. 

When you’re diving into the world of B2B lead nurturing, think of your strategies like a well-stocked toolbox. You wouldn’t try to build a house with just a hammer, right? You need the right tools for each job. In the same way, mastering lead nurturing means knowing which tools—email marketing, social media, and webinars—will help you get the job done.

Email Marketing: Your Workhorse for Personal Connection

Email Marketing is the bread and butter of B2B lead nurturing. It’s like having a direct line into your prospect’s world. But here’s the thing—sending a generic email is like throwing a dart blindfolded. It might hit the mark, but chances are, it’ll miss. That’s why personalization is key. 

When you’re crafting an email, you’re not just blasting out a message to the masses. You’re starting a conversation. Address them by name, acknowledge their specific pain points, and offer solutions tailored just for them. Imagine you’re sitting across the table from a lead, having a coffee and discussing how you can help. That’s the vibe you want your emails to give off. The more personal and relevant your message, the more likely your lead is to engage with it.

And don’t forget segmentation. This is where you take that big list of contacts and break it down into smaller, more focused groups. Maybe some leads are interested in one aspect of your service, while others need something completely different. By tailoring your content to each segment, you ensure that every email feels like it was written just for them. It’s the difference between shouting into a crowded room and having a meaningful one-on-one chat.

Social Media: Where Conversations and Connections Happen

Now, let’s talk about social media. It’s easy to see it as just a place for funny cat videos and endless scrolling, but for B2B, it’s a goldmine. This is where professionals are hanging out, sharing ideas, and building networks. Your job is to join those conversations and position yourself as a go-to resource in your industry.

Consistency is your best friend here. You can’t just post once and disappear for a month. It’s like trying to build a friendship—you have to show up regularly and be part of the conversation. Share content that adds value, comment on relevant discussions, and don’t be afraid to let your brand’s personality shine through. The more you engage, the more you build trust, and trust is the bedrock of any good business relationship.

But remember, it’s not about talking at people; it’s about talking with them. Listen to what your audience is saying. Are they struggling with a particular challenge? Share a case study that addresses it. Did a big industry change just happen? Offer your take on it. When you consistently provide value, you’re not just another company trying to sell something—you’re a trusted advisor they’ll turn to when they’re ready to make a move.

Webinars: The Double-Edged Sword of Education and Engagement

Webinars are like the Swiss Army knife of lead nurturing—they educate, engage, and build relationships all at once. Think of them as virtual seminars where you can dive deep into topics that matter to your audience. You’re not just scratching the surface; you’re offering real insights that help your prospects tackle their challenges.

But here’s the magic of webinars—they’re not just about you talking at your audience. They’re about creating a dialogue. You can answer questions in real-time, address concerns, and even steer the conversation based on the feedback you’re getting. This level of interaction builds a sense of community and trust that’s hard to achieve through other channels. 

Plus, webinars position you as an expert in your field. When prospects see you sharing knowledge and offering solutions, they start to view you as the go-to authority in your industry. And when they’re ready to buy, who do you think they’ll call? The company that’s been helping them all along, of course.

Tracking and Analyzing Data: The Detective Work of Lead Nurturing

Let’s shift gears and talk about data. If email marketing, social media, and webinars are the tools in your toolbox, data is the blueprint that shows you how to use them effectively. Think of yourself as a detective—each lead is a clue that helps you solve the mystery of the perfect sale.

Tracking metrics like conversion rates, email open rates, and customer engagement isn’t just about crunching numbers. It’s about understanding what’s working and what’s not. It’s about seeing the patterns that tell you when a lead is warming up and when they’re losing interest.

For example, if you notice that certain emails consistently have higher open rates, dig into what’s making those subject lines so irresistible. Or if a particular webinar had higher engagement than others, analyze what made it stand out. Was it the topic? The time of day? The way you interacted with attendees? These insights allow you to tweak your approach, ensuring that each campaign is more effective than the last.

This data-driven approach is like painting by numbers, but instead of just filling in the blanks, you’re creating a masterpiece that’s tailored to your audience’s needs. When you combine the right channels with smart data analysis, you’re not just nurturing leads—you’re guiding them down a path that leads straight to your door.

Conclusion

Mastering B2B lead nurturing is about more than just using the right tools. It’s about knowing how and when to use them. Whether it’s the personalized touch of an email, the conversational tone of social media, or the interactive power of webinars, each channel has its place in your strategy. By staying consistent, providing value, and continuously refining your approach with data, you can build strong, lasting relationships that turn leads into loyal customers. And that, my friend, is how you set your business up for long-term success.

Who is 95Visual & Joshua Maddux?

95Visual is a leading web design and digital marketing agency based in Santa Clarita, CA, dedicated to helping businesses grow their online presence with custom solutions. We believe that every business is unique, and so are its challenges. That’s why we focus on creating tailored strategies that drive real results, whether it’s through innovative website design, targeted marketing campaigns, or comprehensive lead nurturing tactics.

Joshua Maddux, the founder and CEO of 95Visual, has spent over a decade guiding businesses through the complexities of the digital world. With a knack for simplifying the most intricate marketing strategies, Joshua is passionate about helping companies not only survive but thrive in today’s competitive landscape. He’s all about building strong relationships—whether it’s between a brand and its customers or within the teams that drive those brands forward. Through 95Visual, Joshua has empowered countless businesses to achieve their goals by combining creativity, technology, and a deep understanding of what makes each client unique.

At 95Visual, we don’t just design websites—we craft digital experiences that engage, convert, and keep customers coming back. And under Joshua’s leadership, we’ve become known for our commitment to delivering value and forging lasting partnerships that extend far beyond a single project. Whether you’re looking to revamp your online presence, develop a robust lead nurturing strategy, or simply need guidance on your next digital marketing move, 95Visual is here to help you navigate your journey to success.

As a business owner, you know how important it is to have a strong online presence. That means more than just having a website—it means consistently creating and sharing content that represents your brand, engages your audience, and drives revenue. But for many businesses, creating that kind of content is easier said than done.

Do any of these challenges sound familiar?

• You know your business needs fresh content, but you’re unsure what to create or how often to post.
• You struggle to find time for content creation between running day-to-day operations.
• You’ve tried photography or video in the past but weren't happy with the final results represented your brand.
• You’re feeling overwhelmed by the sheer volume of content needed to keep your website and social media up-to-date.

If you’re nodding your head, you’re not alone—and you don’t have to do it all yourself. SchlickArt’s Visual Marketing Content Subscription was designed specifically for business professionals like you. We take the guesswork out of content creation, offering a consistent, done-for-you solution that helps your brand shine online.

What Is SchlickArt’s Visual Marketing Content Subscription?

Our subscription service is a game-changer for businesses. We provide a steady flow of professional photography and video content designed to keep your marketing fresh, engaging, and on-brand—without adding a ton of additional time to your schedule.

How We Simplify Your Content Creation

1. Quarterly Strategy Meetings: Every quarter, we sit down with you to plan your upcoming content based on your business goals. We help you figure out what content to create and how to align it with your marketing and revenue goals.

2. Photo and Video Sessions: Based on the strategy meeting, we schedule and create content with you. From headshots to promotional videos, we produce everything you need for your website, social media, email newsletters, and more.

3. Monthly Content Delivery: Instead of scrambling to create content, you’ll receive a steady stream of professional visuals each month. This includes high-quality photos and videos that are ready to use in any of the marketing strategies we have outlined in your strategy meeting.

4. Video Transcripts: To make the most of your video content, we also provide transcripts, allowing you to easily repurpose it into written content like blogs or social media posts for you to futher captialize on the time you spend with us.

Why Consistency Is Key

Consistent content is more than just a buzzword—it’s a critical factor in building trust with your audience, boosting brand recognition, and driving growth. But consistency can be hard to achieve without a plan in place. That’s why our subscription service focuses on delivering regular, high-quality content that keeps your business top of mind for your customers.

Imagine the impact of always having fresh, professional visuals ready to share. No more scrambling to create content at the last minute or worrying that your online presence looks outdated. With SchlickArt’s Visual Marketing Content Subscription, you can maintain a polished, professional brand image year-round—without the stress.

Take Control of Your Content

Your business deserves to stand out, and your content should work as hard as you do. If you’re ready to take the guesswork and stress out of visual content creation, we’re here to help. Visit our website to learn more about SchlickArt’s Visual Marketing Content Subscription and see how we can help your business thrive online.

www.SchlickArt.com

Welcome to the world of B2B lead nurturing where every connection counts. Think of it like planting a garden. You wouldn’t just toss seeds onto the ground and hope for the best. Instead, you water them, give them sunlight, and make sure the weeds don’t choke them out. That’s exactly what you’re doing when you nurture leads. They need consistent care and attention to grow into strong customer relationships. If you’re just throwing out sales pitches and expecting deals to close themselves, you’re missing out on a huge opportunity.

Understanding B2B Lead Nurturing

Picture this: You’ve got a prospect who’s interested, but they’re not ready to buy yet. Maybe they’re like a kid in a candy store—looking around, overwhelmed by all the choices, and not quite sure what they want. This is where lead nurturing comes into play. It’s about guiding them, helping them figure out what’s right for them, and making sure they think of you when they’re finally ready to make a purchase.

In today’s market, buyers have more options than ever before. They’re bombarded with information, making it easy for them to lose sight of your business if you’re not actively engaging with them. Effective lead nurturing keeps you in the forefront of their minds, ensuring that when they’re ready to make a decision, they turn to you instead of your competitors.

But lead nurturing isn’t just about staying visible—it’s about building trust. Buyers are more likely to do business with companies they trust, and trust is earned over time through consistent, valuable interactions. By providing relevant information, answering their questions, and addressing their concerns, you position yourself as a trusted advisor, not just another salesperson. This relationship-building approach can significantly increase your chances of turning leads into loyal customers.

Key Elements of a Successful Lead Nurturing Campaign

1. Personalization: Imagine trying to win someone over by calling them “Hey you.” Not exactly charming, right? Personalization is the antidote. By addressing leads by name and speaking to their specific needs, you show them they’re not just another number in your CRM. Personalization can be as simple as tailoring your emails to address the recipient’s specific pain points or as advanced as creating dynamic content that changes based on their behavior. When a lead feels understood and valued, they’re more likely to engage with your brand and move further down the sales funnel.
    
2. Timely Follow-Ups: Timing is everything. Follow up too soon, and you’re annoying. Wait too long, and they’ve moved on. It’s like trying to catch a bus—you’ve got to be there at the right time, or it’s gone. The same goes for lead nurturing. Regular check-ins keep your leads engaged without overwhelming them. Use automation tools to schedule follow-ups at optimal times based on the lead’s behavior and engagement level. Whether it’s a quick “just checking in” email or a detailed follow-up after a webinar they attended, timely communication shows that you’re attentive to their needs and ready to assist when they’re ready to take the next step.
    
3. Providing Value: No one likes a one-way street. If all you’re doing is asking for a sale without offering anything in return, you’re not nurturing; you’re pestering. Offering value at every turn—whether it’s insights, tips, or resources that make their life easier—is crucial. For example, if you know a lead is struggling with a specific challenge, send them a case study that shows how your solution has helped others in similar situations. Or offer a free consultation to help them identify areas for improvement in their current process. This not only demonstrates your expertise but also positions you as a partner in their success. This is how you become more than just another vendor; you become a trusted advisor.
   
   Value-driven content is key here. It’s not just about pushing your product; it’s about educating your leads and helping them solve problems, even before they buy from you. This can include blog posts, whitepapers, webinars, or personalized recommendations. The goal is to provide actionable insights that help them in their decision-making process, making you an indispensable resource in their journey.

Why Lead Nurturing is a Game-Changer

Lead nurturing isn’t just a nice-to-have—it’s a game-changer. Businesses that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. These nurtured leads also make 47% larger purchases than non-nurtured leads. That’s the difference between having a pipeline full of warm leads and one that’s cold and stagnant.

But beyond the numbers, lead nurturing builds relationships that last. It’s the difference between a one-time sale and a long-term customer. In the B2B space, where the sales cycle can be lengthy and complex, having a robust lead nurturing strategy ensures that you’re consistently moving prospects through the funnel and closing more deals.
 

Conclusion

At its core, B2B lead nurturing is about being there for your prospects—guiding them, educating them, and helping them make the best decisions for their business. It’s not just about closing a sale; it’s about creating relationships that last. By focusing on personalization, timely follow-ups, and providing value, you’re not just nurturing leads—you’re building a foundation for sustained business success. In a market where competition is fierce and buyer attention is fleeting, mastering the art of lead nurturing can set your business apart and drive significant growth.

Who is 95Visual & Joshua Maddux?

95Visual is a leading web design and digital marketing agency based in Santa Clarita, CA, dedicated to helping businesses grow their online presence with custom solutions. We believe that every business is unique, and so are its challenges. That’s why we focus on creating tailored strategies that drive real results, whether it’s through innovative website design, targeted marketing campaigns, or comprehensive lead nurturing tactics.

Joshua Maddux, the founder and CEO of 95Visual, has spent over a decade guiding businesses through the complexities of the digital world. With a knack for simplifying the most intricate marketing strategies, Joshua is passionate about helping companies not only survive but thrive in today’s competitive landscape. He’s all about building strong relationships—whether it’s between a brand and its customers or within the teams that drive those brands forward. Through 95Visual, Joshua has empowered countless businesses to achieve their goals by combining creativity, technology, and a deep understanding of what makes each client unique.

At 95Visual, we don’t just design websites—we craft digital experiences that engage, convert, and keep customers coming back. And under Joshua’s leadership, we’ve become known for our commitment to delivering value and forging lasting partnerships that extend far beyond a single project. Whether you’re looking to revamp your online presence, develop a robust lead nurturing strategy, or simply need guidance on your next digital marketing move, 95Visual is here to help you navigate your journey to success.

Running a business can feel like a non-stop deluge of meetings, Zoom calls, emails, and daily tasks.

As a CEO or business owner, part of your job is to make sure everyone is working toward a shared mission and vision – bringing together different roles and responsibilities to meet your shared goals.

But it’s unfortunately easy (and typical) to lose focus in the midst of the daily chaos and responsibilities.

At Elevate, we specialize in helping CEOs and business owners take a step back and make time to reflect on their business growth and realign their actions with their big goals. Our founder, Ashley, guides this process known as Strategic Mapping… and it’s a serious game-changer.

Who needs to do a Strategic Mapping session?

There are a number of signs you may need to do some Strategic Mapping, including:

• Feeling burned out or overly stressed
• Feeling a lack of clarity or loss of vision
• Lack of business growth
• High employee turnover or dissatisfaction among team members
• Decision fatigue or paralysis
• Working too much without making time for the rest of your life
• Clients leaving or sharing negative feedback
• Revenue declining or cash flow issues
• Noticing an increase in bottlenecks or operational challenges
• No longer prioritizing your own professional development

These sessions are perfect for leaders who feel lost, disconnected, or overwhelmed, and they are equally helpful for leaders who are focused, committed, and dedicated to turning goals into action.

Whether you feel on top of your business or lost in the middle of it all, a Strategic Mapping session will give you massive clarity and put you squarely in the driver’s seat.

What will a Strategic Mapping session do for your business?

We recently completed a Strategic Mapping session with a client who came to us because they were feeling disorganized and having trouble making strategic decisions in their business.

They described how the Strategic Mapping session was helpful from the initial paperwork through the two calls:

“From the form in the beginning, I felt like this process was going to be worth the money, and I was right. I immediately started asking myself questions about this business that change how I approach things. I feel each session was well planned and organized, and the continued support after the sessions is helpful, too.”

Strategic Mapping sessions are designed to create:

     ✔️ Clarity around your mission and vision

     ✔️ Clearly defined core values to guide your decisions

     ✔️ Defined priorities and objectives for the next 4 quarters

     ✔️ An aligned action plan focused on your goals + priorities

     ✔️ Organized due dates + plans for achieving your goals

Sounds amazing! How does this all work?

A Strategic Mapping session takes place over two 90-minute calls with Ashley, our founder, who is licensed in Strategic Mapping.

The calls are completely customized to your business and designed to help you get clarity and pull back the layers of your business to tap into what truly matters.

Your goals and priorities guide the entire process. But don’t worry; if you’re not clear on your goals and priorities, we will work with you to figure them out and empower you to pursue a clear direction forward.

Like one recent Strategic Mapping client, you can choose to follow up your two sessions with ongoing support to give you the accountability and organization you need to stay on track with the plan we create during your Strategic Mapping session.

This client shared:

“We have many goals, and I feel monthly or quarterly calls would help greatly. I also like the referrals and templates shared.”

You’ll receive a curated list of support materials and recommendations to implement your action plan. This can include things like goal planning templates, organizational tools, and recommended contractors or specialists to support your progress.

Strategic Mapping sets you up for the most focused, intentional four quarters you’ve ever had in your business.

It also comes with the tools and option for ongoing support to keep you on track and implement your action plan so you can reap all the rewards!

What’s next?

If you think your business would benefit from Strategic Mapping, we would love to hear more about the type of help you’re looking for.

You don’t have to figure out everything in your business alone. In fact, many times, we are so close to our own businesses that it’s impossible to get the clarity we need without an outside perspective.

If you’re looking to make some big decisions about how you want to grow or scale in the next year – this is the perfect service for you!

And if you’re tired of feeling overwhelmed and stuck in the daily operations and you’d love some help taking a step back and looking at your business's big picture, don’t hesitate to reach out and schedule your Strategic Mapping session today!

REQUEST A STRATEGIC MAPPING SESSION

SCV Water recently completed construction of the Wash Water Return and Sludge Systems Project (Project) at its Earl Schmidt Filtration Plant (ESFP), located near Castaic Lake. The additions will improve treatment plant operations, ensure regulatory compliance and reduce staff maintenance activities.

“The completion of these modifications enhances the operational reliability of the wash water return system and the maintenance of the sludge collection system,” said SCV Water’s Water Treatment Manager Rafael Pulido. “And overall, this project has increased the resiliency of our water treatment system.”

The Project, which cost approximately $18.8 million and took two years to construct, included the addition of two wash water return basins, one sludge thickener tank and one sludge drying bed to the water treatment system.

Prior to the Project, the ESFP had two existing wash water return basins, one sludge thickener tank and two sludge drying beds.

Part of the Water Treatment Process

During the treatment process, water goes through filtration, which is the process of passing water through material such as a bed of coal, sand, or other granular substance to remove particulate impurities. The different materials work like a giant strainer and trap remaining particulates, but after time, the filters start to get packed full of particles.

Water treatment operators clean the filters using a procedure called backwashing. Potable water is run backwards through the filters, releasing the entrapped particulates. This wash water is sent to the wash water return basins and, after a settling process, the wash water is returned to the head of the plant and combined with raw water from Castaic Lake to be treated.

###

About the Earl Schmidt Filtration Plant

SCV Water owns and operates two surface water treatment plants, the Rio Vista Water

Treatment Plant (RVWTP) and the Earl Schmidt Filtration Plant (ESFP), that treats State Water

Project surface water from Castaic Lake. Originally built in 1980, ESFP had a potable water treatment capacity of 33.6 million gallons per day (mgd). Since then, ESFP has undergone several treatment upgrades, including an expansion of plant capacity up to 56 mgd in 2006 when raw water ozonation, contact clarifiers, wash water treatment facilities, and other miscellaneous process modifications were added. Most recently, in 2024, two additional wash water return basins, a second sludge thickener tank, and a third sludge drying bed were added to improve treatment plant operations, ensure regulatory compliance and reduce staff maintenance activities.

About SCV Water:

The Santa Clarita Valley Water Agency (SCV Water) is a full-service regional water agency

located in the Santa Clarita Valley. SCV Water provides water service to approximately 75,000

business and residential customers. It was formed on January 1, 2018, when local water

suppliers combined into one integrated, regional water provider. More information can be found

at www.yourSCVwater.com.

For more information, please contact:

Kevin Strauss

Communications Manager - SCV Water

kstrauss@scvwa.org

Feel the infrared difference 🔥 Our full-spectrum infrared saunas offer a range of benefits including stress relief, improved skin health, enhanced detoxification, and feeling GOOD in your skin.

All saunas include a private room with personalized treatments and entertainment. Guests choose from red light therapy, an array of color lights, premium entertainment options, and set their temperature settings.

Select sauna suites have private showers so you can rinse off and continue your day fully refreshed. SNØ SHOWERS currently included with iRitual memberships.

• Reserve today and get your FIRST SESSION FOR FREE during VIP weekend. Only those on the reservation list will be invited - don't miss this opportunity to get the lowest rates!

• Purchased memberships automatically renew each month
• Active IRelax Membership sessions rollover for 90 Days
• Cancel any time ✨

Santa Clarita Valley Chamber members are eligible for member discounts on standard rates (does not apply to Founding Memberships, these are the BEST rates we will have!).

Reserve your Founding Membership here!

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The Governor’s Office of Business and Economic Development (GO-Biz) is now accepting applications for the California Competes Tax Credit (CCTC).  There are at least $215 million in tax credits available during this application period for businesses that are expanding and adding quality, full-time jobs in California that might not otherwise be created by the business or any other business. The deadline to submit applications is Monday, August 12, at 11:59 p.m. PST and the online application website will automatically close once this deadline has passed.  The online application can be accessed at www.calcompetes.ca.gov.   

An updated application guide, Frequently Asked Questions (FAQs), a recorded webinar, and program regulations are available at  www.business.ca.gov/calcompetes.aspx.  
 
Businesses interested in learning more about California Competes can participate in free application webinars. The next webinar is: 
  
August 1, 2024 | 3:00-4:00pm
Details and Registration
 
We encourage businesses to apply for this valuable state tax credit. For more information and questions please contact Linden Johnson at linden.johnson@laedc.org.

The Department of Public Social Services (DPSS) is asking for your help to inform local
businesses of important changes coming to the Electronic Benefit Transfer (EBT) cards used by
over 1.2 million customers in Los Angeles County to access essential food and cash benefits via
the CalFresh, CalWORKs, and General Relief programs. Soon, the California Department of
Social Services (CDSS) will begin replacing current EBT cards with more secure chip/tap cards.
Businesses that currently accept EBT cards will need to update their payment processing systems in order to accept the new EBT chip/tap cards.

Chip/tap cards will help California reduce EBT theft by making card transactions more secure,
protecting retailers and customers from the devastating impact of stolen benefits. Merchants and
financial institutions must contact their Point of Sale (POS) Service Provider as soon as possible
to request updates to their payment processing systems to accept EBT chip/tap cards and to
ensure their current systems will fall back to the magnetic stripe during this transition period. We
are asking for your help in sharing the attached informational flyers and notices from CDSS with
the local business community to ensure there are no service disruptions for EBT merchants and
cardholders.

Additional information can be found by searching “SNAP EBT Modernization” in your browser or
by visiting the USDA website at https://www.fns.usda.gov/snap/ebt/modernization. In addition to
the resources provided by CDSS, we have enclosed a flyer that provides valuable tips to help
businesses protect themselves and their customers from EBT skimming.

We truly appreciate your help in safeguarding the public’s benefits.

For the 30^th year in a row, the City of Santa Clarita has received an Investment Policy Certificate of Excellence Award from the Association of Public Treasurers of the United States and Canada for its Investment Policy. The City is being recognized for its Fiscal Year 2024-25 Investment Policy due to its success in developing a comprehensive written investment policy.

In order to receive certification, investment policies must be carefully reviewed by the association’s Investment Policy Certification Committee. The committee is comprised of 15 public and private sector volunteers from across North America. For a policy to receive certification it must be approved by all reviewers on 18 areas spelled out in the Model Investment Policy. This policy includes elements the Association of Public Treasurers of the United States and Canada deems essential to a written investment policy such as policy, scope, delegation of authority, ethics and conflicts of interest.

For more information about the Investment Policy Certificate of Excellence Award, please contact Brittany Houston of the City’s Finance division at bhouston@santaclarita.gov or by phone at (661) 255-4996.

Feel the infrared difference 🔥 Our full-spectrum infrared saunas offer a range of benefits including stress relief, improved skin health, enhanced detoxification, and feeling GOOD in your skin.

All saunas includes a private room with personalized treatments and entertainment. Guests choose from red light therapy, an array of color lights, premium entertainment options, and set their temperature settings.

Select sauna suites have private showers so you can rinse off and continue your day fully refreshed.

• Reserve today for $0 and get your FIRST SESSION FOR FREE during VIP weekend
• Purchased memberships automatically renew each month
• Active IRelax Membership sessions rollover for 90 Days
• Cancel any time ✨

Santa Clarita Valley Chamber members are eligible for member discounts on standard rates (does not apply to Founding Membership).

Reserve your Founding Membership at perspiresaunastudio.com/ca/valencia

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The City of Santa Clarita will soon begin construction work on the annual 2024 -2025 Road Rehab Program, which uses slurry seal and overlay road treatment to improve City roadways, resurfacing and coating street surfaces, crack sealing, reconstruction and maintenance of roads throughout the City. Construction on the Road Rehab project is anticipated to begin during the week of July 8, 2024, and will continue throughout the summer months.

Electronic message boards will be installed in affected neighborhoods, along with social media and physical flyers, notifying residents of the anticipated schedule for construction activities. Additionally, residents will receive direct notices regarding the upcoming work to ensure they stay well-informed about the progress and any potential disruptions that may occur. The City will post updates, including construction dates and locations on all social media platforms using #SCRoadRehab. Please be sure to check the City’s pages, @CityOfSantaClarita, or @SantaClarita on X (formerly Twitter), periodically to remain informed of any changes.

Construction will occur between the hours of 7:00 a.m. and 4:30 p.m., Monday through Friday on residential streets, while work on arterial roads will occur at night between 7:00 p.m. and 4:30 a.m. to reduce traffic impacts.

Residents are asked to be aware of work being done in and around their neighborhoods and plan their routes accordingly. Traffic and “No Parking” signs will be posted to inform motorists of upcoming construction and potential lane closures. Residents are asked to reduce their speed through construction zones.

The City of Santa Clarita thanks community members in advance for their patience and support of this project. The City’s Road Rehab website, SantaClarita.gov/RoadRehab, features Road Rehab Project locations, frequently asked questions and instructions on what you should do if your street is part of the program this year. All measures will be taken to ensure the project is completed safely and promptly. For questions or concerns, please contact the project hotline at (661) 290-2291.